Wine and food pairing SINGAPORE
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Wine and food pairing is important for restaurants if they want their business to be successful in the long term, especially during the Covid-19 pandemic. Not everyone can go overseas for a holiday, which creates a huge opportunity for local restaurants.
Wine and food pairing by AWN ( Singapore )
A restaurant owner wishes for their wine to sell like hotcakes on their menu. In Singapore, wine and food pairing can be extremely important, especially for top restaurants. Why? A single steak can cost a few hundred dollars, but if the wrong wine is chosen to pair with it, consumers may feel that it’s not worth the money. In fact, this can indirectly harm the restaurant’s reputation. This is where the Asia Wine Network (AWN) comes in – as a wine distributor, AWN has been providing food and wine supply services to restaurants in Singapore for over 25 years.
Food and wine pairing for restaurants Singapore
Furthermore, good food and wine pairing is all about discovering which flavors from a dish can best complement a particular wine. This can be confusing for many restaurant owners, and even chefs. Our founder, Mr. Roderic, has been in the Singapore F&B industry for the past 25 years. Sometimes, certain wines sell well in other countries but struggle to find success in Singapore. That’s why, for the Singapore market, we don’t simply send a “good wine list” to our restaurant partners. Our approach goes beyond providing the price and claiming that the wine is good. Otherwise, the wine might sit unsold for years, with only a few bottles sold. Instead, we always ensure our restaurant partners select the right wine to pair with their food concept.
The best food pairing with the right wine in Singapore
If a restaurant selects the wrong wine to pair with their dishes, it can damage their reputation. Why? Imagine a well-prepared dish served with an ill-suited wine; customers may not return after one disappointing experience. They may also feel that the cost of the meal is not worth the price and decide not to come back. This can indirectly lead to negative reviews and comments on social media. Is it worth the risk? For instance, there are over 20 different tastes found in food, ranging from basic ones like sweet, sour, and fatty to more extreme ones such as spicy, umami, and electric. Choosing the wrong dish can create a conflict with the wine’s taste. That’s why, when we recommend a wine to our restaurant partners, we exercise extreme caution.
Professional wine supply including wine advice
Most restaurant owners excel in preparing food, but when it comes to wine pairing, they may become confused. We have observed instances where even high-end restaurant menus feature incorrect wine list details. We strive to prevent such cases from happening to our customers. A dish can have two main components, such as fat and salt. For example, macaroni is typically baked to remove excess water. Southern barbecue dishes are more complex, containing fat, salt, sweetness, spice, and a touch of acidity. Not only is the meat important, but other elements like sauces and side dishes also play a crucial role. For instance, a green salad provides acidity and bitterness, while creamed corn contributes richness and sweetness. So, what do you think about wine types? There are millions of wine varieties available.
Importance of wine and food pairing Singapore
A well-prepared dish without the right wine pairing, even if the chef claims to run the best restaurant, may still struggle to succeed. Why? Sometimes, a good wine paired with the wrong food can create a negative experience for customers. That’s why, when restaurant owners decide to add new wines to their menu, they often seek the advice of a wine and food pairing specialist. As restaurant owners, they want to offer more menu items to provide their customers with a variety of choices. Casual restaurants without proper knowledge of wines may opt for cheaper wine selections. They may not consider the so-called “food and wine pairing” concept. Why? This type of restaurant owner wants to satisfy customer needs but lacks the appropriate knowledge to choose the right wine.
Choose the right combination for your restaurant
Wine selection can be simplified by considering factors such as grape variety, terroir, and the winemaker. For example, red wine can be fruity or dry, full-bodied or light. When adding a wine list to your restaurant menu, we always advise our partners to arrange for wine tastings if possible. Only by tasting a wine can you truly determine if it pairs well with your dishes. Most wine distributors may only push the wines they have “left” or those that have won numerous awards. Is this the right approach to wine distribution? No. That’s why our wine specialists consistently insist on providing proper wine knowledge to our partners. This commitment to excellence has earned us the title of Best Wine Distributor in Singapore for 2017 and 2019.
